EarthFair in Balboa Park:
the largest annual environmental fair
and Earth Day celebration in the world.

Age Range			Home
< 13	11%		County of San Diego	89.2%
13-25	31%		Outside San Diego	10.8%
26-40	33%		Outside California	5.3%
41-55	20%		Outside USA	0.6%
over 55	5%

 

Visitor Attendance History
First time at EarthFair	20%
Once before	28%
2-4 times before	39%
5-9 times before	13%
More than 10 times	1%

 

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EarthFair Exhibitors

Our exhibitors represent every type of environmental cause, governmental program and commercial enterprise. Our exhibitor fees are graduated to allow everyone to participate, from the smallest organization to the largest corporation.

    It's impossible to list everything you'll find at EarthFair: traditional conservation organizations, wildlife preservation groups, products made from natural and organically grown crops, organic gardening information, alternative energy vehicles, ecotourism opportunities, many alternative and traditional health care products and services, pet adoption services, clean air and clean water products, rainforest preservation groups… the list goes on and on.

Types of Exhibitors
Non-profit organzations	58%
For-profit businesses	33%
Government	9%
(Survey of 211 EarthFair 2006 exhibitors)

 

Number of Years Exhibiting
First year (’06)	35%
Two years	65%
Three years	45%
Five years or more	29%
Ten years or more	17%
(Survey of 211 EarthFair 2006 exhibitors)

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In Good Company

The following is a list of some of the businesses and organizations that have been EarthFair sponsors over the past 18 years.

Bank of America Black Mountain Ranch BOSCH Cymer California Department of Conservation Commonwealth Energy EDCO Ford Motor Co. General Motors House Foods America Corp. HSBC Kyocera Solar Metropolitan Water District of Southern California Mission Playground Nordic Naturals

Pacific Honda Qualcomm San Diego Padres, L.P. San Diego Regional Energy Office San Diego Community College District San Diego Gas & Electric Shea Homes Solar Turbines SONY USA Foundation SPG Solar Starbucks Coffee Co. Target Corporation The City of San Diego The Nature Conservancy

 

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EarthFair Sponsorship

EarthFair could not be sustained without the generous financial support of our sponsors. EarthFair attendance is free, and the fees paid by exhibitors cover only part of the cost of producing the event.

    We provide sponsor acknowledgement at EarthFair, and in pre-event promotions, through the placement of sponsor’s logo and/or name impressions on a variety of print media, banners, and signs.

    The following sections describe the promotions we are able to offer. A key at the bottom of each page indicates the sponsorship levels that will receive recognition in that promotion. Our standard sponsorship package levels are:

$1,000	1		$10,000	10
$2,500	2.5		$40,000	40
$5,000	5

    Please contact us if you have special needs that are not addressed by these programs.

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Title Sponsorship

Title Sponsorship of EarthFair is available at the $40,000 level. In addition to all the promotions described here, the event will be recognized as “EarthFair 2008, presented by <your organization>” in all event signage and materials, and in all pre- and post-event promotions and will feature a custom-designed logo. Contact EarthWorks for more information.

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EarthWorks Website

This website, www.EarthDayWeb.org, is a major resource for EarthFair visitors. In April 2006, the website received 18,436 visits, and 41,778 page views.

    All sponsors are acknowledged on three web pages when they sign up: on the home page navigation sidebar, on the EarthFair Information page, and on the Sponsorship page. Logo size and placement are appropriate to the sponsorship level.

    The sponsor logo/name is linked to the sponsor website for easy click-through access. The links on the EarthFair and Sponsorship pages will remain for nine months following EarthFair.

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Information Kiosks

Five Information Kiosks are strategically placed along the major thoroughfares at EarthFair. They provide visitors with a map of the fairgrounds, a schedule of events and stage performances, and a list of exhibitors. A large area dedicated to sponsor logos and acknowledgments will provide some of your best visibility at the event.

    Sponsors at the $1,000 level and above are acknowledged with the logo size and placement appropriate to the sponsorship level.

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Volunteer T-shirts

EarthFair is produced by more than 400 volunteers. Each volunteer is given a t-shirt that they wear at EarthFair and afterward throughout the year. The t-shirt features a colorful Earth Day logo on the front and sponsor/partner acknowledgements on the back. Everyone who sees them will know that you played a part in making EarthFair happen.

    All sponsors at the $2,500 level and above are acknowledged on the t-shirt back, with the logo size and placement appropriate to the sponsorship level.

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EarthWorks’ Information Booths

Eight Information San Diego EarthWorks/Information Booths are located in high-traffic areas. Their purpose is to provide aid and information to fair visitors, and to sell San Diego EarthWorks t-shirts and other merchandise.

    Sponsors at the $10,000 and above level will receive special acknowledgement signage at all eight booths, and may place literature for visitors to pick up.

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San Diego Earth Times Ad Placements

In cooperation with Earth Media Inc., the EarthFair Program Guide is published in the special April edition of the San Diego Earth Times. With a press run of 25,000, this publication features a wide variety of stories about the environment and our quality of life. This free publication is distributed at more than 300 locations throughout San Diego County, and at EarthFair.

    Sponsors at the $2,500 level will receive a half-page ad at no charge. Sponsors at the $5,000 level and above will receive a full-page ad. Ads may also be purchased separately.

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EarthFair Program Guide

The EarthFair Program Guide is a 4-page section in the center of the April San Diego Earth Times. The cover of the Guide features the year’s logo artwork, and the logos and/or names of the EarthFair sponsors. The center of the guide is a map of the EarthFair, showing exhibit areas, special events, stage schedules, and a list of sponsors and supporters.

    All sponsors at the $2,500 level or above will receive acknowledgement on the cover of the Program Guide, with logo size and placement appropriate for the level of sponsorship, and in the list of sponsors and supporters.

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Children’s Activity Area

Our Children’s Activity Area hosts a wide variety of hands-on activites for children that educate, entertain and inspire. Our premier activity is papermaking: youth learn how paper is made by making real paper samples from recycled paper pulp. You’ll also find art projects using found and recycled materials, recycling games, animals, face painting, storytelling, outdoor education, and a host of hands-on activities for children of all ages.

    Sponsorhip of this area is available for $5,000. The sponsor will be acknowledged on special signage in the area.

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Children’s Earth Parade

Featuring children, animals, marching units and floats, the Children’s Earth Parade (All Species Welcome) will assemble in the morning and march through the EarthFair. The Parade starts at the Natural History Museum and ends at the Children’s Activity Area (total marching time is about 20 minutes). Parade units will be announced from three stages along the route.

    Sponsorship of the Children’s Earth Parade is available for $2,500. Sponsor logo or name will be prominently displayed on the parade banner, and the sponsor will be acknowledged from the stages.

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Cleaner Car Caravan and Show

San Diego has a surprisingly large number of alternative fuel vehicles currently in service – on the road. The Cleaner Car Caravan parade through EarthFair features a wide variety of these vehicles, from battery-powered sports cars to natural-gas-powered trash trucks. The parade ends at “AFV Alley” (Alternative Fuel Vehicle) where the vehicles are on display for the remainder of the fair.

    Sponsorship of the Cleaner Car Caravan or AFV Alley is available for $2,500. Sponsor logo or name will be prominently displayed on the parade banner, or on signage at the Alley. A combined sponsorship of both the Caravan and Alley is available for $3,500.

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HumaniTree

A HumaniTree is an opportunity for people to make both a personal and a public statement about taking care of the environment, each other and the world by writing a promise to take action on behalf of a clean, healthy environment on a Be-Leaf and hanging it on the tree.

    At the Earth Summit in Rio in 1992, over two-million promises were collected. The Tree was visited by everyone from Al Gore to Fidel Castro to the Dalai Lama. People would gather at the tree to read the promises and to grow the tree by adding new ones.

    HumaniTree sponsorship is available for $1,000. The sponsor logo or name will appear on each leaf, and in signage at each HumaniTree location.

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Stages

Sponsorship is available for any of the 5 stages at EarthFair: the Children’s Stage (entertainment by and for children), the Folk Music Stage, the Magic Stage (Wizard of Water show; political forum), and the Sun and Moon Stages (contemporary rock and jazz).

    The sponsorship level for any of these stages is $2,500. Sponsors will be recognized on a banner at that stage, and in the EarthFair Program Guide stage schedule.

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Special Promotions

The sponsorship programs shown above meet the requirements of about 90% of our sponsors. However, you may have a project or promotion that requires special arrangements. An example is the above photo of the Clean Fuel Coalition exhibit from 2003 that required a pavilion for 15 separate vendors, plus a turntable for an electric vehicle being given away at the fair. No problem.

    Please contact EarthWorks to discuss your special requirements. We will craft a sponsorship package that meets your needs, and your budget.

San Diego EarthWorks
858-272-7370
info08@EarthDayWeb.org
PO Box 9827 / San Diego CA 92169